24.03 BDR Lead Qualification

Purpose: Detail the process and criteria for qualifying leads to ensure they meet predefined standards.

Contents:

• Introduction to Lead Qualification:

  • Importance of qualifying leads

  • Key performance indicators (KPIs)

• Qualification Criteria:

  • Income level

  • Property type interest

  • Location preferences

• Qualification Process:

  • Initial contact and information gathering

  • Asking the right questions

  • Evaluating lead quality

• Tools and Resources:

  • Using HubSpot for lead qualification

  • Qualification checklists and scripts

• Best Practices:

  • Effective communication techniques

  • Managing unqualified leads