24.02 BDR Lead Generation

Purpose: Guide BDRs through the process of generating leads, including methods, tools, and best practices.

Contents:

  • Introduction to Lead Generation:

    • Importance of lead generation

    • Key performance indicators (KPIs)

  • Inbound Lead Handling:

    • Responding to inquiries

    • Information gathering techniques

  • Outbound Lead Generation:

    • Email outreach strategies

    • Cold calling best practices

    • Utilizing social media for lead generation

  • Tools and Resources:

    • Using HubSpot for lead generation

    • Email templates and sequences

  • Best Practices:

    • Time management tips

    • Personalization techniques

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